How Better Data Can Supercharge Your ABM Program

Category : Information Technology

Visit Whitepapers Online website to know How Better Data Can Supercharge Your ABM Program ABM or account based marketing strategies are formulated based on knowing your customers. It involves marketing to a tightly defined audience of companies that are pre-qualified. ABM takes a mass market approach for allowing sales team to spend more time and efforts on engaging prospects. ABM program is launched after collecting extensive customer data. This vital data then allows the sales and marketing team to better target the right customers in order to present a tightly honed sales benefit message.
    Key takeaways:
      • How to create ABM campaigns that are more focused and effective
      • How to deliver a complete record of the core hardware and software technologies your prospects use
      • How to improve the effectiveness of your ABM campaigns with technographics

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