G2 Crowd Grid for Marketing Account Intelligence

Category : Marketing

Read the latest Whitepaper on Whitepapers Online titled G2 Crowd Grid for Marketing Account Intelligence

What is Marketing Account Intelligence Software?

People decide and then accounts make the purchase. When you use Marketing Account Intelligence Software, you benefit both ways. Organizations can compile insights which go beyond the traditional firm based and demographic data points. Marketing Intelligence Software makes it possible to curate a list of accounts fitting in any organization’s Ideal Customer Profile along with identifying the key stakeholders that exist within those organizations.

How Can One Get Included in the Marketing Account Intelligence Category?

To be able to qualify in the Marketing Account Intelligence category, the product should have a collection of real-time, firmographic as well as demographic data points from various external sources. These sources need to be capable of providing the following insights: • Capability to rank leads to connect marketers within an account universe • The ability to buy signals within existing territories • All additional lookalike accounts which need to be targeted • The integration with various popular applications for sales and marketing automation and customer relationship management

Purpose

One needs to find the best possible solutions to meet all Marketing Account Intelligence needs. When it comes to collecting data for scoring, there has to be a custom algorithm in place for a combination of sources. These sources include reviews from the user community and data which has been collected from online outlets as well as social media sources.

Detailed Scoring Methodology

This is how one can accumulate Market Presence score:

• Combination of fifteen metrics that are collected from reviews, information available publicly, and other third party sources • The criteria for software vendors and individual products should include number of employees, all relevant reviews, the web and social presence of the vendor, their growth and age along with employee satisfaction rating

The satisfaction score is accumulated using the following metrics:

• Satisfaction reviews from customers • Collection of recent reviews to provide accurate and up to date data for improved scoring methodology • Total customer satisfaction • Popularity and statistical significance

Key Takeaways:

  • Organizations compile insights beyond the traditional firm based and demographic data points using Marketing Intelligence Software
  • The product needs a collection of real-time, firmographic as well as demographic data points to qualify in the Marketing Account Intelligence category
  • Marketing Account Intelligence software needs to accumulate Market Presence score and Satisfaction Score

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