How Customer Identity And Access Management (CIAM) Maximizes The Business Value Of AI And IoT While Protecting Your Customers
Thanks to the advancement of the internet of things (IoT) and artificial intelligence (AI), companies have unprecedented opportunities to streamline their operations to build stronger customer relationships. In recent times customer security and privacy concerns have catapulted to the top of business priorities. Business leaders who have failed to prioritize security and privacy protection risk the loss of customer trust and jeopardizing the future of their firms.
Read the following whitepaper to understand the evolution of the IAM to CIAM Model that is currently helping companies drive engagement with their customers on a personal level, all the while offering a secure and seamless experience in order to introduce new services and products.
Evolution of IAM to CIAM
IoT and AI influence are evolving customer interactions amidst growing privacy and security demands. 75% of organizations consider that safeguarding customer's privacy is a key competitive differentiator. A survey of 409 identity and management decision makers worldwide found that:
- The demand for increased customer privacy and security protection and pressure for a better UX heavily influence the business priorities of organizations today
- Decision makers have high hopes for the projected improved business outcomes from AI to IoT deployments
AI and IoT Can Pose Threats to Customer Privacy and Security
IoT and AI introduce unique privacy and security challenges that can undermine customer trust and affect the adoption and cost of these new technologies. The results from a study show that:
- During the development of customer security practices, AI and IoT challenges are almost as pernicious as mobile and other factors that help build deeper relationships
- Legacy security measures can greatly reduce the value of IoT and AI
A CIAM Enables AI and IOT Integration without Compromise
Organizations with advanced CIAM maturity are 20 to 52 per cent likelier to claim that their security plans have helped them win, serve and retain nearly 88% customers. According to the results of a study:
- Mature organizations will adopt more CIAM practices and prioritize securing identities of their customers
- The current adoption of CIAM measures may greatly vary globally
- CIAM maturity impacts IoT and AI deployments
- CIAM maturity aids organizations overcome security challenges related to AI and IoT
- Eventually, CIAM maturity allows security teams to create a plan that can offer great business value without the compromise of UX, security or privacy
- Deploy a CIAM platform to provide secure support to existing AI and IoT initiatives
- Embed security privacy requirements into IoT initiatives
- Consider strong data security and protection of privacy as prospective competitive differentiators
- Assess how AI can increase customer engagement but it is essential to understand that AI does not replace human involvement, but enhances it
Key Takeaways from "Leveraging CIAM to Unlock the Power of AI and IOT"
- Customer privacy is an opportunity for competitive differentiation and not just a business priority
- AI and IOT specific logistics, staffing, and technical challenges have the potential to undermine security, customer experience and privacy goals
- CIAM maturity can help organizations deliver better business value without compromising on security, privacy and user experience
Download this whitepaper to gain invaluable insights into how customer identity and management (CIAM) can maximize the business value of IoT and AI all the while protecting customers.