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Using the right marketing technology can help businesses make the most of their efforts. Below we take a closer look at how following marketing tech news about automation & technologies can help organizations.
What Is Martech?
Marketing technology, often known as MarTech, refers to a collection of software and technologies that aid in the achievement of marketing goals or objectives. Hence, the need for marketing tech news cannot be overstated! When a marketing team employs a collection of marketing technologies, this is referred to as their marketing technology stack. MarTech has become an essential component of digital marketing initiatives, but it can also be utilised to optimise marketing efforts across other marketing channels.
The primary goal of any marketing technology strategy is to be adaptable. An agile approach encourages a project management process that combines technical best practises with business growth, as well as continuous communication and adaptability.
As the consumer environment transforms, investments in Martech will become increasingly vital. With this in mind, marketing teams must ensure that they are building up their martech stacks with solutions that provide ROI to the company, while eliminating deployment or onboarding barriers that might extend time to value.
Marketing Automation And Technology In Martech News
Marketing technology, also referred to as martech is the term used to describe a wide range of software, tools, and platforms. These tools, software, and platforms aim to support and help achieve marketing objectives. Most businesses make use of some form of marketing technology in their marketing efforts or in customer relationship management. Automation is one area of martech that has seen a lot of growth over the past decade. In 2019 the marketing automation software industry was valued at USD 6.1 billion, according to the latest marketing technology news. This number is expected to double by the year 2023[1]. Below are some of the key areas of marketing technology that we focus on in our marketing tech news:
1. Advertising In Marketing Technology News
The use of digital channels and platforms for advertising is a significant part of martech. Examples of martech advertising that most people are familiar with are Google Ads and Facebook advertising. The global digital ad spend is expected to grow to USD $389 billion in 2021[2]. Increasing concerns over privacy and changes in legislation mean that there are going to be significant changes in how digital advertising works over the coming years. Subscribe to our newsletter and get the laters marketing tech news so that you can adapt your marketing strategies to suit the latest developments.
See also: Google Announces shift from precision targeting for ads
2. Analytics In Martech
Data is essential for effective and informed decisions. But data without insights is not of much use. This is where analytics software plays an important role. Martech analytics can be used to better understand user behavior and how users are interacting with marketing content. Data is collected for CTAs on blog posts, the number of visitors, where visitors are coming from, etc. Analytics software then presents this data in understandable ways to marketing professionals. The insights gained from this data can be used to improve marketing campaigns and to demonstrate ROMI. Some popular martech analytics tools covered in marketing tech news are Google Analytics, Adobe Analytics, HubSpot Marketing Hub, etc.
3. Content Management In Martech
A good content management system (CMS), can help businesses host, distribute and manage content efficiently. Most people associate CMSs with blogging. Many of the popular content management systems today were initially developed for blogs but today they have robust capabilities and must be part of every business's martech stack. A good CMS makes it easy for marketing professionals to manage the content on the business's website without the need for advanced technical knowledge or the need to engage with developers or programmers. Some of the most popular CMSs in the world today are WordPress, Joomla, and Shopify, according to marketing technology news.
4. Customer Relationship Management (CRM) In Martech
CRM software is expected to earn revenue of USD 80 billion by the year 2025[3]. Customers today have come to expect personalized and quality experiences when engaging with a brand. This has increased the need for CRM tools and solutions. A good CRM solution provides businesses with access to real-time customer data. Businesses can use this data to personalize the email they send to customers and provide better customer service. An example of how a CRM can be useful is in customer support. When a customer contacts customer support, the business representative will be able to see the entire history of that customer's interactions with the business. They will have access to when and what the customer has purchased. This allows them to provide better support.
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