The world of retail has completely transformed. Previously retailers used to have anonymous, transactional relationships with their customers; but nowadays both customers and retailers want a deeper relationship. In order to win today, retailers need to use technologies to build personal customer experiences and transform their digital retail experiences. Implementing new solutions with existing systems may not always be an easy and smooth process.
- Existing approaches are not sufficient for the pace of digital transformation that retail demands
- It is important to drive technology in a way that it creates a greater capability to innovate and transforms digital retail experience for customers
- Adopt API-led approach to integrate packages underlying connectivity and orchestration services