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A portmanteau of the words marketing and technology. The word martech is used to describe tools and efforts that utilize technology to attain marketing objectives. Technology has been growing rapidly over the past decade. The emergence of the cloud and increase in remote working has impacted all areas of business including marketing and sales teams.

It is important for you to be aware of what is happing in this sector so that you can make informed decisions to the benefit of your organization. Our marketing white papers will provide you with quality information from leading companies.

Marketing white paper examples

Below are some marketing white paper examples that you can get access to via

The importance of digital experiences

Businesses need to evolve their approach towards content. Today, consumers have come to expect quality experiences online. A users interaction with your business is not longer limited to one channel or one device. It is essential that you provide visitors with a consistent and quality digital experience no matter what device, channel or platform they are using to interact with your business. Successful marketing efforts make use of digital experiences to increase brand loyalty, credibility and sales. This marketing white paper by Contentful will give you more information on how to deliver cutting edge digital experiences to your customers.

Negotiating with Salesforce 

The series of white papers by ClearEdge will provide you with the knowledge you need to make the best deal with Salesforce. The sales representatives at Saleforce are very skilled at driving up costs. They are incentivized to get the highest possible revenue from your organization. By taking the time to prepare you can gain leverage and negotiate effectively with Salesforce. A good deal can save your business significant costs as Salesforce solutions are some of the most expensive in the industry.

Automation and Digital Transformation

Automation is no longer just a buzz word. It is key to running a successful business. Where ever possible businesses need to invest in automation. Digital transformation goes hand in hand with automation. Together automation and digital transformation are fundamentally changing how businesses operate and work. This marketing whitepaper by Forrester takes an in depth look at how businesses are changing provides valuable insights.