Over 214 million Americans play video games. The average age of a gamer is between 35 and 44 years. In 2020 the revenue from mobil...
09 Jul 2021
As of 2019, the global e-commerce retail market size at valued at USD 4.25 trillion. The market was predicted to grow with a CAGR of 9.4% fr...
05 Jul 2021
Supply chains used to be static, linear, and sequential. Today, they are dynamic, multifaceted, and often in a state of flux. By utilizing t...
22 May 2021
Salesforce’s growth strategy relies on maintaining annual spend levels and discouraging the cancellation of licenses. To support their growt...
04 Mar 2021
Salesforce sells some of the most expensive solutions on the market. Customers often believe that in order to use Salesforce's solutions...
03 Mar 2021
Quantity and price influence total costThe total cost for Salesforce's products is influenced by two important variables: price and quantity...
02 Mar 2021
It is impossible to negotiate effectively without some form of leverage. If the person you are negotiating with holds all the cards they hav...
01 Mar 2021
How agencies can help brands deliver cutting-edge digital experiences There are several factors that are driving the demand for compr...
08 Feb 2021

Download Marketing tech whitepapers for free from Subscribe to our platform and stay up to date with the latest development in martech. Our library of marketing whitepapers focuses on the technology in the industry and its impact on businesses.

A portmanteau of the words marketing and technology. The word martech is used to describe tools and efforts that utilize technology to attain marketing objectives. Technology has been growing rapidly over the past decade. The emergence of the cloud and increase in remote working has impacted all areas of business including marketing and sales teams.

It is important for you to be aware of what is happing in this sector so that you can make informed decisions to the benefit of your organization. Our marketing white papers will provide you with quality information from leading companies.

Marketing white paper examples

Below are some marketing white paper examples that you can get access to via

The importance of digital experiences

Businesses need to evolve their approach towards content. Today, consumers have come to expect quality experiences online. A users interaction with your business is not longer limited to one channel or one device. It is essential that you provide visitors with a consistent and quality digital experience no matter what device, channel or platform they are using to interact with your business. Successful marketing efforts make use of digital experiences to increase brand loyalty, credibility and sales. This marketing white paper by Contentful will give you more information on how to deliver cutting edge digital experiences to your customers.

Negotiating with Salesforce 

The series of white papers by ClearEdge will provide you with the knowledge you need to make the best deal with Salesforce. The sales representatives at Saleforce are very skilled at driving up costs. They are incentivized to get the highest possible revenue from your organization. By taking the time to prepare you can gain leverage and negotiate effectively with Salesforce. A good deal can save your business significant costs as Salesforce solutions are some of the most expensive in the industry.

Automation and Digital Transformation

Automation is no longer just a buzz word. It is key to running a successful business. Where ever possible businesses need to invest in automation. Digital transformation goes hand in hand with automation. Together automation and digital transformation are fundamentally changing how businesses operate and work. This marketing whitepaper by Forrester takes an in depth look at how businesses are changing provides valuable insights.